VP of Sales and Marketing at i.t.NOW
Mike Herrington is VP of Sales and Marketing at i.t.NOW. He has over 13 years of experience working in Managed Services. Over his 10-year tenure at i.t.NOW he has grown the business from under $750,000 in revenue to over $7.5 Million in revenue today and growing. He has experience in digital marketing, SEO, PPC, email marketing, content marketing, social media marketing as well as direct sales. He knows what it takes to grow an MSP and is excited to share some of the lessons of his experience here on superops.ai. Mike holds a BA in Communications from Brigham Young University in Provo UT.
Every new business has some growing pains as they are starting up. There is a certain learning curve they must face, and sometimes we learn through hard experience. A good example of this for MSPs is where to move to a PSA and get those tickets out of your inbox.
There are a lot of successful MSP owners that have an engineering background. Configure that firewall? No problem. Set up that VLAN? Piece of cake. Manage social media marketing effectively for your MSP? Uhhhh…sounds like a challenge.
When you're growing a managed service provider (MSP) business, you'll have to face a lot of questions along the way. One of the big ones is how you package and sell your services. Specifically, what pricing model should you use? We'll review four popular pricing models for MSPs and the advantages and disadvantages of each.
Many IT services businesses are started by engineers. They’re good at fixing problems and have a way with clients. This leads to growth by referral and word of mouth. The problem with this is that it’s not a scalable or repeatable solution. If you want the business to continue to grow you need to start selling.
Many owners of Managed Service Provider (MSP) businesses come from a technical background. They are frequently engineers that have excelled in their field and have exceptional people skills. It allows them to grow a business organically.
Content marketing is an important part of a digital marketing campaign and can yield significant results if done correctly. It can help increase your rankings on google and your online brand. Here a few tips for excellent content marketing and one pitfall MSPs sometimes fall into.
The landscape of IT is evolving, and so are the services that Managed Service Providers are offering. If you are looking to launch a new managed service business in the coming year, being aware of these trends will help you shape your offering for maximum success.